A STRATEGIC PLATFORM LEADER
Strategic leader with an MBA from Germany and over 10 years of experience in Product Ownership, Digital Transformation, and Fintech. Proven track record in leading Agile squads to deliver high-impact solutions, managing complex P&L (net revenue ~1 million USD monthly), and negotiating strategic partnerships with Financial Institutions and Governmental bodies. Expert in designing CVP-driven customer journeys that maximize business efficiency and user engagement.
Master of Business Administration (MBA), Leipzig University, Germany (2013 – 2015)
Professional Philosophy: "Driving large-scale impact through technology and strategic partnerships to empower millions of users."
P: (+84) 902 14 0220 | E: duynt.ella@gmail.com | Linkedin: duynguyentrong
About BIM Group: Top 10 Private Conglomerate in Vietnam, owning – cooperate and develop multiple brands such as BIM Land, Intercontinental – Halong & Phu Quoc, Regent Phu Quoc, Holiday Inn, Sailing Club, Halong Plaza, Fraser Suites, Elite Fitness, Flexpay..
- Strategic Roadmap: Spearheading the group-wide digital transformation strategy to integrate a unified ecosystem across diverse business sectors including BIM Land, Intercontinental, Regent, and Elite Fitness.
- Project Execution & Leadership: Initiated and managed AI, Digital Workplace & Digital Payment projects for the entire Group. Leading the end-to-end delivery of CRM/CDP and E-Contract solutions.
- Organizational Transformation: Built internal communication frameworks from scratch, training and transferring digital capabilities to 200+ Leaders and 1,000+ office staff across various sectors.
- Partnership & Loyalty: Implementing integrated payment and loyalty solutions to enhance customer lifetime value and optimize the O2O journey.
- Agile Product Launch: Defined customer segmentation and prioritized product backlogs to launch new mobility solutions (GF-VIP, Luxury Chauffeur) within 3 weeks.
- Rapid Scale: Scaled scale up from 0 to 300+ daily trips within 10 days of launching the Tan Son Nhat airport service; and 3x higher within 30 days launching.
- High-Value Partnerships: Managed premium contracts for BIDV, Ministry of Foreign Affairs, and Vinfast, delivering 300+ luxury vehicles for high-level events like Vesak 2025.
- P&L Management: Responsible for Business, Marketing, and Product strategies, driving a 30% MoM growth in Gross Profit for a platform with $1.6 Billion GMV.
- Strategic Payment Solutions: Key business lead for Gtelpay (Payment Gateway for the Ministry of Public Security), serving nearly 1 million transactions per month.
- B2B Acquisition: Led cross-functional teams to acquire major business customers in Finance, Insurance, and E-commerce sectors.
- Banking Vertical Dominance: Focused on dominating the financial industry, successfully supporting 18% of all banks in Vietnam with automation and AI solutions.
- Global Analyst Relations: Managed relationships with Gartner and Forrester, elevating akaBot to a Top 20 Global RPA Vendor in 18 months.
- 10x Growth: Executed Go-to-Market (GTM) activities for the SaaS product (UBot.vn), achieving 10x YoY customer growth across 15 countries.
- Ecosystem Development: Led the expansion of the Toss app in Vietnam, managing growth & products including Walk to Earn, Merchant Acquisition and Payments.
- Merchant Acquisition: Built and managed a sales team that acquired 1,000 merchants in just 60 days.
- User Engagement: Leveraged strategic partnerships with Telcos and Securities companies to reach 3 million Monthly Active Users (MAU).
- AI-Enabled Banking (PFM) – TechcomBank (2023): Partnered with global AI leader Personetics to build the first AI-enabled Personal Finance Management (PFM) tool in the Techcombank app.
- Roadmap & Feature Design: Defined the product roadmap for features such as spending categorization, customized financial offers, and auto-saving.
- PropTech O2O Journey – One Mount Group (2020 – 2021): Lead Product team and Build Products for Real Estate. Validate solutions such as "Home for Home" model, generating 4,000 leads and 20k web traffic within 6 months.
- Agile Collaboration: Worked closely with Technical teams, BAs, and Designers to ensure end-to-end delivery and high-quality program velocity.
- Strategic Alliance: Forged a partnership with TikTok to expand the TikTok Learning Fund to 200+ universities, reaching 3 billion views within 6 months.
- Venture Leadership: Managed a team of 25+, navigating 5 business model pivots to reach $500k in annual revenue.
- Awards: Recognized as Top 5 Startup Viet and Top 5 Vietnam Founder of the Year.
- Strategic Fundraising: Secured $5 million in World Bank funding for the HEDMIS higher education information project.
- National Strategy: Advised the General Director on national ICT application strategies and managed international cooperation.
- Banking Pedagogy: Vice Director of the Pro Banker Program, training 250 future bankers for recruitment into Top 10 banks.
- Venture Capital: Part of the team that successfully raised $5 million in Series B funding.